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New Business Growth Program

With the support of ACOA and Innovation PEI, Music PEI is extremely happy to announce the New Business Growth Program. This exciting new program has been designed to assist Music PEI members to further develop their careers with particular focus on the ability to create multiple revenue streams, improve business management skills and increase business opportunities.

Music PEI has hired MacPhee Artist Services as a contractor to deliver the program. Owner John MacPhee has had over a decade of experience as an internationally touring artist as a member of Paper Lions in hands on capacity involved in all aspects of his band’s career. John brings a wealth of knowledge and sound business skills to the program.

The cost of the program for each participant is $3,000 with 80% being subsidised by ACOA and Innovation PEI. The participants are required to contribute 20% ($600) and must be able to complete the program within a maximum of six months. The immediate return from royalties alone should quickly cover the artist’s investment.

Artists must meet the Exporting or Export Ready criteria as set by Music PEI. Adjudication scoring is also detailed in this document. Applicants must be current Music PEI members and residents of PEI.

The Program has 4 major components and will focus on the following areas.

#1 - The first is a process of registering the participant’s complete catalogue of music with five major Performance Rights Organisations (PRO) for royalties. They are:
  • SOCAN
  • MROC
  • CMRRA
  • AVLA
  • Sound Exchange
#2 - The second component is designed to help professionalise the business of the artist. And includes (if required)
  1. Legal registration of business entity
  2. Distribution of entire artist catalogue via major online distributors
  3. Launch of personalized artist portal**
  4. Launch of online merchandise store
  5. Launch (or review) of FACTOR artist profile
** Artist portal is an online library, cataloguing all pertinent information including legal, financial, master rights, administrative, tour information and more.

#3 - The third component will assist in the marketing and promotional approach of the artist and includes registration (or review) on the following social media platforms:
  • CBC Music
  • Facebook
  • Twitter
  • Instagram
#4 - The final component includes completion of ‘MacPhee Artist Services Music Business’ course; Four 6-hour courses covering topics including:
  • Music business administration
  • Touring, tour accounting and tour management
  • Songwriting
  • Album production
  • Label marketing
  • Receipt filing and bookkeeping
  • Grant writing
  • Social media best practices,
  • Healthy artist/group dynamics including equality, encouragement and respect.
The New Business Growth Program will launch in August 01, 2016 with two submission rounds in 2016/17. Each submission round will accept 2 artists to participate. The first deadline for submissions is August 15th at 11:59pm AST.

Participants will be selected by a jury of music industry professionals who will be scoring applicants using the scoring template as set out in the Eligibility document.

The submission form can be found here.

For additional information please contact:
Rob Oakie
Executive Director
Music PEI
roboakie@musicpei.com