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Music PEI Programs
Golden Ticket Program (2020-21)

The Golden Ticket Program is designed to assist 6 artists per year to provide product development for their art at various stages of their careers. Eligible artists (solo or band) must have demonstrated a commitment to their music career showing some successes and a desire to take their career to the next level of development.

The program is focused on live performance artists who plan to tour. Music PEI has other events for songwriters and composers and is developing programs for artists who do not tour.

Highlights of this multi-faceted program are:
  1. Develop a short-term business plan made up of a series of goals the artist can achieve. This can include:
    1. Writing, recording and releasing music
    2. Applying for relevant funding
    3. Showcase opportunities
    4. Securing radio play
    5. Developing multiple revenue streams
  2. Work with a Producer to record one original track at a professional studio. This process will include:
    1. Pre-production- working with the producer in advance of the recording to potentially arrange and co-write, select the instrumentation, record demos finalising the song.
    2. Tracking- Recording the song in the studio.
    3. Mixing- multi-tracking requires working with the producer and recording engineer to “mix” the tracks together.
    4. Mastering- This is the final process of recording.
  3. Once the recording is complete, the artist will work with the program to “release” the single. This will include:
    1. Developing a marketing plan:
      1. Create budget
      2. Select marketing firm
      3. Set release date
      4. Develop release theme
      5. Secure marketing platforms- Facebook, CBC2, Exclaim Magazine, blog reviews, various other online platforms
    2. Working with a graphic designer for promo material
    3. Create a lyric video
    4. Executing the single release
  4. Register the song with all the various PRO’s (Performance Rights Organisations) in order to maximise royalties.

  5. Other areas the program will cover include:

  6. Performance coaching- An important element for live performing artists is developing a compelling stage show
  7. Grant writing- an important tool in an artist’s toolbox. It is possible to hire a contractor to write grants but it is important to be knowledgeable about what goes into a successful grant application, how to identify the appropriate grant sources and have an overall understanding of the process. In some cases (FACTOR) this requires a pre-registration to develop the artist profile. The artist will work closely with the program to develop one grant application.
  8. Creating Band Agreements- if the artist is a band, it is crucial and an area that many young bands forget or do not understand. It can have a tremendous impact if members decide to leave, how to split up revenues, paying taxes etc.
  9. Financial management- Advice on registering as a business, setting up dedicated bank accounts or registering for HST are areas that all artists should be aware of and the program will provide an introduction to these topics.

Selection Process

Successful applicants will be selected by a jury based on their previous success, ability and commitment. Each selected artist will be given 4 months to complete the program and will work with a series of contractors selected by Music PEI to deliver each component.

John MacPhee (Paper Lions) has been hired to manage the program and deliver some of the business services and performance coaching. Studios, Producers and PR firms will be selected based on the artist and their needs.

The total estimated cost of the Golden Ticket Program is approximately $6,000.00 per artist. The artist contribution is 5% or $300, to be paid upon completion of the program.

Eligibility Criteria
  1. This program is open to solo artists or bands
  2. Applicants must be a permanent resident of PEI
  3. Permanent address on Prince Edward Island
  4. File income taxes with the PEI government
  5. If a band, 50% of the members must be residents of PEI
  6. Artists must have had one previous release (single or album)
  7. Artists will be required to submit one performance video
  8. Submissions must include a demo (can be a rough demo) of the song to be recorded complete with lyrics
  9. A minimum of 1 and up to a maximum of 3 songs can be submitted
  10. If you are selected you will be required to be a Music PEI member

Info & Submissions

For more information, contact music@musicpei.com. Submissions will be accepted here until October 2nd at 11:59pm AT.